ROLE: CONTRACT DESIGN DIRECTOR
CONCEPT DESIGN, APPAREL DESIGN, CMF DESIGN, DEMIN WASH DEVELOPMENT, TRIM.
DEVELOPED AND MANAGED OTHER CONTRACT DESIGN AND DEVELOPMENT TALENT.
Team: Alissa Strom: Development Kelsey Van Patten: Freelance Designer, Brizan: Freelance Designer, Sofia Arlo: Freelance Graphics
GOAL: TO MODERNIZE AND DEFINE RIPTONS AESTHETIC FOR A YOUNGER, MORE HIP CONSUMER.
Updated all Branding, applications, constructions, washes, fit, introduced dozens of new styles and silhouettes
Researched, presented, and implemented trends for the youthful action sports consumer.
GREW THE LINE FROM 18 tO 80 SQUS fROM 2023 tO 2025.
IMPLIMENTED MARGIN STRUCTURE FOR TRANSITION TO WHOLESALE- BOOKED BY REI, BACKCOUNTRY, EVO, AND OTHER SPECIALTY RETAILERS
SPRING 2024 | FALL 2024 | SPRING 2025 | FALL 2025 TO COME…