DESIGN DIRECTION, APPAREL DESIGN, STYLING
RIPTON AND CO. PERFORMANCE DENIM.
Team: Alissa Strom: Development
Kelsey Van Patten: Freelance Designer, Brizan: Freelance Designer
All Images: Ali Vagnini and other freelance photographers
GOAL: TO MODERNIZE AND DEFINE RIPTONS AESTHETIC FOR A YOUNGER, MORE HIP CONSUMER.
Updated all Branding, applications, constructions, fit, introduced dozens of new styles and silhouettes, researched and implemented trends for the youthful action sports consumer.
Grew the line from 18 to 80 SQUS from 2023 to 2025
SPRING 2024 | FALL 2024 | SPRING 2025 | FALL 2025 TO COME…